Power BI. What it is and what it is for.

Power BI is a data analysis and visualization platform developed by Microsoft. Since its launch, it has become an indispensable tool for companies of various sizes and industries. Its ability to transform raw data into meaningful and actionable information has made a quantum leap in the way organizations make strategic decisions.

What is power BI: Main Features

Power BI offers a wide range of functions designed to facilitate data collection, transformation, analysis and visualization.

Some of the most outstanding features include:

    1. Data Connectivity. Power BI allows connection to multiple data sources, both local and in the cloud. This includes SQL databases, cloud services such as Azure, Google Analytics, Salesforce, and Excel files, among others. This integration capability ensures that users can access all the necessary information from a single place.
    2. Data Transformation. Power Query: With Power Query, users can clean and transform data without writing code. This includes removing duplicates, changing formats, merging tables and performing advanced calculations. These functions are essential for preparing data prior to analysis.
    3. Data Modeling. Power BI enables the creation of complex data models that can include relationships between different tables, calculated measures and hierarchies. These capabilities facilitate the creation of interactive reports and dashboards that can be tailored to various business needs.
    4. Data Visualization. The tool offers a variety of predefined visualizations, such as bar charts, line graphs, scatter plots, geographic maps, tables and matrices. In addition, users can customize these visualizations and create new ones using tools such as R and Python.
    5. Interactive Dashboards. Power BI enables the creation of interactive dashboards that provide a holistic view of business performance. Users can interact with the dashboards, filtering data and drilling down into specific details, making it easy to identify hidden trends and patterns.
    6. Reporting and Publication. Power BI Service: Reports created in Power BI can be easily shared within the organization. In addition, Power BI Service allows publishing and sharing dashboards online, providing access to reports from any device with Internet access.
    7. Security and Data Governance. Power BI incorporates advanced security features to control access to data and ensure that only authorized users can view sensitive information.
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Example of Power BI applications

Power BI is used in a variety of departments and business functions to improve decision making. Some examples of its application include:

  • Finance. Power BI: Companies use Power BI to monitor financial performance, analyze budgets, manage cash flow and forecast future trends. Interactive financial dashboards enable CFOs and finance teams to quickly identify any deviations in budgets and make corrective decisions.
  • Sales and Marketing. Power BI: Sales and marketing teams use Power BI to analyze customer behavior, monitor campaign performance, and manage the sales pipeline. Dynamic visualizations help identify the most effective strategies and adjust marketing tactics in real time.
  • Human Resources. In human resources, Power BI makes it easy to track metrics such as employee turnover, staff performance, and the effectiveness of training programs. This enables HR managers to make informed talent management decisions.

Data visualization with Power BI.

One of the first and most widely used applications of Power BI is data visualization. With Power BI you can create graphs and analytical dashboards of very high quality and depth. The handling of Power BI confers a high employability in the market to those who can demonstrate a good command of this tool.

These are some of the companies that use Power BI.

  1. Microsoft. As the creator of Power BI, Microsoft uses this tool extensively for internal data analysis and visualization in various areas of its business.
  2. Coca-Cola Bottling Company United. This bottling company uses Power BI to gain insights into sales, operations, and logistics efficiency.
  3. Chevron. Chevron uses Power BI to analyze and visualize data in its energy exploration and production operations.
  4. Nissan Motor Co. Nissan uses Power BI to improve efficiency in its manufacturing processes and to gain insights into the performance of its vehicles.
  5. GE Healthcare. They use Power BI to analyze medical device data and improve decision making in healthcare management.
  6. Meijer. This supermarket chain uses Power BI for sales analysis, inventory management and supply chain optimization.
  7. KPMG. KPMG uses Power BI to provide audit, consulting and tax advisory services, improving the efficiency and accuracy of its data analysis.
  8. Nestlé. Nestlé uses Power BI for data analysis in several areas, including production, marketing and supply chain management.
  9. Metro Bank. Metro Bank uses Power BI for financial analysis, performance reporting and customer experience improvement.
  10. Rolls-Royce. They use Power BI for data analytics in engine manufacturing and predictive maintenance management.

 

Power BI is a data analysis tool used in large, small and medium-sized companies.

People who learn to use the advanced functionalities of this tool will have good employment options.

Where to Learn Power BI

At Ubiqum we offer a program focused on a student profile with little technical background but business experience. In this program you will learn Python, SQL and machine learning as well as the advanced use of Power BI.

Business Analytics and Power BI course.

Request more information. Fill out the form.

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